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What the heck is Marketing strategy?

Tools to get where you're going.

Marketing strategy improves aim

Marketing strategy is the plan to get what we want from our communications. Tactics are the tools we use to execute the strategy.

At some point, most people have confused tactics for strategy. In marketing, it’s a common trap. In start-ups, it is practically a rite of passage. *facepalm*

But, tactics are so loud and shiny!

Are you made of money? No?
Then, you need to be ruthless in your focus while retaining peripheral vision to see possibilities and obstacles. That’s where I come in.

However beautiful the strategy, you should occasionally look at the results.”

winston churchill

Strategy is not one-size-fits-all

two silver chess pieces on white surface

Marketing strategy’s role

Some companies hurtle toward launch with only an idea and some hope. Others will double-back on themselves, wrestling with self-doubt and obsessing over getting everything ‘right.’

Right-sized strategy for your business

Some steps are not to be missed – a target audience & your value to them are what I consider “minimal viable” strategy. You will adjust and evolve both strategy and tactics as you learn and scale.

The advantage of outside advice

Objectivity can be a powerful advantage when planning. The fastest growing companies in the world benchmark against other leading companies.

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